What if beauty was all about maths?
The Golden number, 1.618, is in keeping with the mathematical representation of beauty. This golden number, called Phi, expresses the relationship between two elements, and corresponds mathematically to the following relationship :
What is beautyPHIcation? The PHI principle
Beautifying a face doesn’t only involve restoring its youth, but also resides in the ability to give it perfect proportions. BEAUTIPHICATION ™ is a method for injecting the face which follows Leonardo da Vinci’s mathematical principles for beauty and harmony. This is the medical version of the idea that ideal beauty can/could be a universal notion, demonstrable by the mathematical concept of ‘phi’ ( the golden ratio ).
Leonardo da Vinci, amongst others, pursued scientific research in order to find the mathematical formula for beauty, and he used as evidence a ratio found in numerous iconic buildings such as the Pyramid of Cheops or the Parthenon. This ratio can be applied to the face.
I measure certain facial lengths, and by using callipers, I can obtain the width which corresponds to the phi ratio.
If this doesn’t correspond with the ratio of 1.618, I can augment, or fill zones which are out of proportion, in order to approach the golden ratio The results are subtle and natural. When I started to measure faces, and bring them closer to the phi proportion, the effects were amazing. People told me ‘Doctor, it’s amazing, it’s how I’ve always been, I look so fresh, I look ten years younger’.
Symmetry and beauty are not synonymous. In fact, perfect symmetry can harm the final result. I don’t aim for symmetry, but prefer to look for two ‘sister’ sides to the face, rather than perfect twins. This applies to all areas of the face except the lips.
A lot of practitioners concentrate on one or two parts of the face – the lips, the cheeks – and they forget the overall facial appearance.
I take a more global approach, and divide it into thirds. I analyse the main feature of each third (e.g. the eyebrow is the key element of the upper third, the middle third is dominated by the nose, and the lips are the focus of the lower third), as well as its lines, contours, volumes, hollows and proportions.
This page is purely informative, in accordance with the guidelines of the Ordre of Doctors.It is not a publicity for treatments .