Leonardo da Vinci, amongst others, pursued scientific research in order to find the mathematical formula for beauty, and he used as evidence a ratio found in numerous iconic buildings such as the Pyramid of Cheops or the Parthenon. This ratio can be applied to the face.
I measure certain facial lengths, and by using callipers, I can obtain the width which corresponds to the phi ratio.
If this doesn’t correspond with the ratio of 1.618, I can augment, or fill zones which are out of proportion, in order to approach the golden ratio The results are subtle and natural. When I started to measure faces, and bring them closer to the phi proportion, the effects were amazing. People told me ‘Doctor, it’s amazing, it’s how I’ve always been, I look so fresh, I look ten years younger’.